Dresses for everybody.

Urban Vogue started in a shared flat with one sewing machine and a rule: nobody gets told what they can wear.

We cut every silhouette for every body. A dress is just a shape, and you decide who wears it and how *loud*.

2021 The year we sold our first ten dresses from a bedroom floor.
48 Silhouettes in the range, none of them labelled by gender.
12k Fit reviews from customers who helped us resize everything.

What we stand for

Three habits that shape every drop, from first sketch to the last stitch.

Loud
Colour first, always
Shared
One rail, every fit
Made well
Small runs, no waste

How we got here

2021

The bedroom drop

Ten hand-finished mini dresses, sold out in a weekend through a single link in our bio.

2022

Shared sizing

We dropped the men's and women's size charts and rebuilt one fit system from real measurements.

2024

First studio

A proper cutting table, a team of eight and our first small-batch fabric partner.

2026

Dresses for everyone

Today we ship worldwide and still release every piece in limited runs.

The crew

A small studio of designers, fitters and stylists who wear the samples first.

Maya Iyer
Maya IyerCreative director
Devon Cole
Devon ColeHead of fit
Ines Duarte
Ines DuarteLead designer
Kofi Mensah
Kofi MensahStyling

Get the drop before it sells out.

One email when new pieces land. Nothing else.